Atlanta-based entrepreneur, Tariq Edmondson, generates a worldwide buzz with his custom-designed sneakers
Atlanta, GA (www.blacknews.com) — The sneaker industry has gone thru many evolutions over the past 30 years. From the emergence of global brands like Nike, Jordan, Adidas and Converse to high-end designer sneakers from Gucci, Armani to Polo, now the newest development in the sneaker business is the custom sneaker designed for organizations, schools, entertainers and celebrities. Sneakerscustom.com, based in metro Atlanta, is the new trendsetter.
Owned by entrepreneur Tariq Edmondson, Sneakerscustom.com is a new, innovative way to generate income for schools, organizations or anyone with aspirations of making their own sneaker brand. The first product launched is a beautiful black canvas sneaker with red & green trim that’s an instant eye-catcher. Inspired by the design of the Converse Chuck Taylor, the Red, Black & Green sneaker is quickly becoming a favorite for conscious African-Americans in the USA, Caribbean and even the United Kingdom.
“My inspiration came about a year and a half ago, I saw all of the other big sneaker companies, and thought that a sneaker product featuring the red, black and green would make an impact,” Tariq explains.
The company has created an innovative distribution pipeline by selling direct to wholesalers and consumers via the website. The Sneakerscustom.com wholesale program features a low-cost system for other entrepreneurs to get involved in a fast growing business. The wholesale program offers 50 custom sneakers for $1,000. Each sneaker retails for $40, which allows the wholesaler to make a profit of $20 per pair.
The potential for emerging niche markets to have their own custom sneaker is unlimited. Within a few months, all types of organizations have made requests to create their own sneaker line. The Harambee Leadership Academy based out Columbus, Ohio made the Red, Black and Green sneakers the official sneakers for their school. Practicing the principles of Ujima, which means “cooperative economics” Sneakercustom.com will empower anyone who has the aspiration of being an entrepreneur. “We’re helping to empower organizations in the community with our sneakers, which in turn generates income and pride back to the community,” says Tariq.
“I’ve had calls from all over; Malaysia, Brooklyn, Dallas, Florida, Washington, Detroit, Chicago, even California. Plus, the website has received requests from Germany, The Netherlands, Canada, France, and Jamaica,” Tariq explains.
The first sneakers were officially released in late 2015 and are available globally thru the website and from authorized wholesalers. “This is the new way to reach niche consumers, I’ve been collecting sneakers for over 20 years and like the Red, Black and Green sneakers with the Africa logo on the side… I plan to join the team and become a wholesaler,” says Brian Lassiter, entrepreneur and sneaker collector.
To order wholesale, visit www.sneakerscustom.com/products/rbgs.
Cutline: Tariq Edmonson, founder of SneakersCustom.com, poses with his custom-designed African sneakers (Submitted Photo)