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Black Owned Harlem Beer Distributing Launches In North Carolina This Spring


Durham, NC — Today (May 14) Harlem Beer Distributing North Carolina announced plans to launch this Spring. The company will first focus on Central NC before expanding statewide. Its first brands will include Harlem Sugar Hill Golden Ale, Harlem Renaissance Wit and Harlem 125 IPA, neighborhood originals from NYC.

Celeste Beatty

“We are excited to finally bring these legendary beers to customers that have been craving them for years,” said Jamel Lynch, CEO at Harlem Beer Distributing North Carolina.

Harlem Beer Distributing has been laying the framework for a distributorship for several years. The company will begin operations next month at a warehouse in Durham. Plans are underway to provide services to independent brewers and wine makers seeking to expand their business. One of those independent brands is East Durham Brewing Company, founded by Briana Brake. She will release her Spaceway Beers this summer.

“Nearly every day we receive calls from down south for our beers, but they can’t find it in the markets. It’s great to see local entrepreneurs opening doors in the distribution industry, they really understand our brands and vision,” said Celeste Beatty, NC native and founder of Harlem Brewing.

Harlem Beer Distributing North Carolina will offer a range of products and services designed to support small breweries and champion craft beer diversity. Lynch is particularly focused on building strong relationships with customers and brand owners.

Harlem Beer Distributing will begin distributing cans and 6-packs of Harlem products during the third week of June. Durham, Nash, Wake, Guilford and Forsyth will be among the first to see Harlem’s products in retail stores, bars and restaurants.

Harlem Beer Distributing North Carolina is an independently owned company. Its trademarks are registered in the United States and other countries. The names of actual companies and products mentioned herein are the trademarks of their respective owners.

For more information about Harlem Beer Distributing, visit

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Phyllis Coley
Phyllis D. Coley is CEO/Publisher of Spectacular Magazine and Host of Spectacular Magazine Radio Show. With a B.A. in English from NCCU, the Durham native began her professional career as Promotions/Marketing Director for New York City’s WKTU-FM. While at the radio station, Coley discovered the rap group Kid ‘n Play and managed them for five years, guiding their music and movie careers to success. Moving back to Durham, Coley produced a nationally syndicated television show, The Electric Factory, while working as News Director for FOXY 107/104. In April 2002, recognizing a void in highlighting the achievements of African Americans, she started her own business publishing ACE Magazine. Coley launched Spectacular Magazine in November 2004. Recognizing the lack of pertinent and truthful information, Coley began Spectacular Magazine Radio Show in March 2009. Coley is the organizer of Durham's Annual MLK/Black History Month Parade and the Annual North Carolina Juneteenth Celebration. She currently serves on Central Children’s Home Board of Directors, Raleigh Chamber of Commerce’s Board of Advisors, as Immediate Past Secretary of the Durham Rotary Club Board of Directors and is one of the founding members of the Triangle United Way’s African American Leadership Initiative.

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