Durant, James Drop New Music Video ‘IT AIN’T EASY’

LeBron James and Kevin Durant recently collaborated on a rap song that released this weekend. This video was released late Sunday night. In the video, Durant and James rap about the issues around them while there are highlights rolling of the two NBA superstars making an impact on their community and working out. These actions, along with moves like making a music video, all resonates with the younger generation of Millennials. Both LBJ and KD have been huge advocates in making sure they help their communities and become a positive role model for those that don’t always have a male figure in their lives to look up to. LeBron just recently opened up his new school, the I Promise School, to ensure that families that might be less fortunate than others could be taken care of and provided for to ensure that their son or daughter grows up with the best situation possible.  Take a look at James’ new video, featuring Kevin Durant.