Pages Every Small Business Website Needs
Having a high-quality website is imperative to your business’s success. Here are six pages every small business should have on their website.
Your website is an important extension of your business. In today’s climate, the need for technological savvy and online accessible business is constantly growing. Your website should tell your business’s story and sell your products and services through compelling copy and quality images. To do so, include these pages every small business website needs.
Home Page
The home page is the first page that will welcome your visitors to your site. The homepage will determine if customers plan to continue throughout your site or leave. When designing, think from the customer’s perspective to provide easy and accessible information and promote navigation deeper into the website.
About Page
You’ll want to build credibility on your website to convince visitors to trust you and your products or services. Create an about me page that tells the story of your business and sets a strong reputation. This page is your chance to emotionally connect with potential customers.
Products or Services Page
Whether you are selling products, services, or both, they should be a page highlighting them on your website. A product or service-specific page is where you will want to convert visitors into customers. Craft descriptions that show the benefits of your product or service in tandem with high-quality imagery to persuade visitors to make a purchase.
Blog Page
Blog pages bring personality to your business. Here, you can emotionally connect with your visitors and continue to prove your knowledge and expertise in your realm of business.
Testimonial and Review Page
About me pages and blogs are great for demonstrating your expertise; however, providing outside thoughts on your products and services is a great way to shape potential customers’ opinions. Show testimonials and reviews given by previous customers to promote your claims. Having reviewers leave information about themselves can also add to the authenticity of each claim.
Contact Page
Being accessible to customers is important. Show visitors they can easily contact you by providing a contact page. Add social media accounts, addresses, a telephone number, and an email address to show your business is widely available to the public.
Home, about, products or services, blog, testimonial, and contact pages are all crucial pages every small business website needs. Improve your business’s online presence by adding these pages to your website.