The Trending Sports Team On Social Media And Its Players
An action-packed high-octane sport, basketball is much loved by people from all over the world. Over the many seasons of the NBA, we have come to love not just the sport but the team and the players too. Most often the legendary teams become a part of our lives and we start admiring what’s going on within the team both on and off the court.
Thanks to the internet, people can now stay up to date with all the sports news. Recently, people have been going crazy about LeBron James’s free agency decision, and they are equally curious to know who players like Paul George and Kawhi Leonard will sign with next.
In such a scenario, social media acts as a great tool in helping millions of fans receive foolproof updates about the teams. What’s more, a team’s official social media handle is far more reliable than any other website on the internet.
But, in the face of COVID-19 social media in sports become even more important as they are centered around a combination of the following:
- Keeping fan up-to-date on team news
- Offering fans with opportunities to engage with the teams and sound off
- Promoting team-related events and news
- Providing live information about a game, which when combined with live lines shown by Intertops helps betters make informed decisions
In this article today, we take a look at the Washington Wizards—one of the most trending teams on social media, its players, and how it uses social media.
Washington Wizards On Social Media
An American professional basketball team that appeared in a total of four NBA finals, the Washington Wizards won the title back in 1978. Alongside their popularity in the real world, the team is also doing extremely well on their social media handles with a total follower base of 6.78 million—Facebook – 4.74M; Twitter – 1M; Instagram – 1.4M.
Of the team’s players, the two popular stars are John Wall and Isaiah Thomas with 4.3 million and 3.6 million followers on Instagram, respectively.
So, how are the Wizards using their social media right?
They keep their fans entertained and make them feel important, showing them their humane side. The players also turn digital into hyper-connected sportsmen who play off the field for themselves and the colors they wear.
The team and the players:
- Produces content that shows the audience everything from what’s happening in the changing rooms, during workouts, and in their private life. The result is endless storytelling.
- Interact directly with their fans through comments, tweets, and posts.
- Uses technology like virtual reality and IoT systems to enhance the way data is acquired, monitored, and disseminated.
- Promotes news about performances, post polls, and contests, etc.
In exchange, Washington Wizards see a lot more admiration from fans who identify them as idols in everyday life. When the team humanely approaches the supporters, involving them in all things they do, rather than keeping them at a distance, the possibilities increase. The audiences are also provided with enough information that allows them to make informed betting decisions.
The audience is enlarged by both the fans of the players and the team as a whole.
Precise databases can be structures that will lead to more successful strategies and advertising campaigns, which in turn, improve the fan experience.
Fans will be kept entertained through the second screen, meaning more moments of emotion and involvement.
The acquired followers will always be loyal even after the team’s collaboration with a player ends.
The Impact Of Social Media In Sports
People can now engage with their favorite teams and players and get the most updated sports news instantly. Additionally, for teams, social media means efficient relationship building with the public, reduced marketing costs, and increased sales. The information available about sports teams on social media combined with the live lines for the Washington Wizards shown by the top sportsbooks help people involved in sports betting make more informed decisions.