Breakthrough Hip-Hop Artist Armani White Named ‘BET Amplified’ Artist For January 2023

New York, NY – BET names Def Jam recording artist Armani White as its BET Amplified artist for January! BET Amplified is BET Music’s stamp of approval on the next big thing in music. BET is also celebrating the 50th anniversary of Hip Hop culture all year long and its BET Amplified franchise is starting the year off strong with the next generation of Hip Hop stars. 

On the heels of an electrifying “BET Hip Hop Awards” 2022 performance, Enoch Armani Tolbert, known professionally as Armani White has taken the music industry by storm. In addition to performing on the big stage, you can catch Armani’s hit “BILLIE EILISH” all over TikTok and the charts! Armani White will release the single “GOATED” (Art / Stream) on January 13, as the highly anticipated follow-up to his smash hit “BILLIE EILISH.” The single features Florida rapper Denzel Curry and will lead into Aramani’s forthcoming EP “CASABLANCO” – slated to release in March 2023.

In the new year, Armani White can now also add BET Amplified Artist to his list of accolades. As a BET Amplified artist, Armani White will receive BET Music’s support across multiple BET campaigns and platforms, including BET, BET Her, BET Jams, BET Soul, BET.com, BET Socials, and BET’s Official YouTube Page.

Previous BET Amplified artists include Babyface Ray, DIXSO, Doechii, Glorilla, Ice Spice, Kalan.FrFr, Lakeyah, Lehla Samia, Muni Long, Nardo Wick, Tone Stith, Young Stunna and more!

ABOUT ARMANI WHITE

Profound, yet buoyantly energetic, Armani White wants to trademark happy hood music. Pairing dexterous flows with dense introspection and spurts of impassioned melodies, the 26-year-old delivers a colorful, but poignant soundtrack for survivors.  On the freewheeling “Billie Eilish,” he lets loose, fusing zany wordplay with machismo he earned from his upbringing in West Philadelphia, where he soaked up the sounds of Ludacris, State Property, and Eminem. The fledgling young MC, who grew up in a troubled home and found healing in beats and bars, took to spitting lyrics from his favorite rappers when he played outside with friends. At age 11, Armani and a friend began using trial versions of Mixcraft to compose their first tracks.  After winning both Class Clown and Most Likely to Be Heard a Mile Away in his high school yearbook, the idea of a rap career quickly crystallized. “Stick Up” (2015) was a pulsing boom bap single coated in braggadocio and comical flashes of danger. The video netted tens of thousands of views, and Pharrell even played one of Armani’s songs on his Beats 1 Radio show. But the back-to-back tragedies of his father’s death of cancer, and his uncle’s killing put his musical plans on hold for a couple of years.  He re-emerged with the lighthearted but existential “Public School” (2018), and Keep in Touch (2019), a project that reaffirmed his all-around songwriting abilities. Soon Armani was hitting the stage for shows with Vince Staples, Nas, James Blake, and Aminé, to name a few.  Armani’s next EP, Things We Lost In The Fire (fall 2021) addresses personal tragedy with unflinching transparency. It was the prelude to “Billie Eilish” in the new year, and the deal with Def Jam in the bargain. “The reason why I call my songs happy hood music is that I went through a lot of trauma and pain,” Armani says, “and I take that dark, murky color, throw it at the wall and watch a rainbow come out.”