Rihanna Launches Savage x Fenty Game Day Collection
Los Angeles, California — In preparation for her performance at the Super Bowl, Rihanna launched a new Game Day collection for her Iconic Brand Savage x Fenty.
The Savage x Fenty Game Day collection is available on the brand’s website now and you better hop on it because items are selling out fast. This collection includes Rihanna’s vision of jerseys, hoodies, and beanies, which are all perfect to wear when you head out to your local Super Bowl party.
The limited-edition 17-piece collection comes five weeks ahead of Rihanna’s Super Bowl Halftime show. Prices range from $32.95-$112.95 for non-VIP members ($24.95 and up for VIP members) and sizes include XXS to 4X.
Rihanna will also be launching a three-day “Game Day” pop-up shop in Los Angeles from Jan. 27th – 29th. Customers will be able to shop the entire collection in a football-themed store.
About Savage X Fenty
Savage X Fenty embodies fearlessness, confidence, and inclusivity. With a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price points, the extensive assortment of styles made for everyBODY, and its unique approach that celebrates individuality.
“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X Fenty with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” From everyday essentials and more provocative pieces, men’s underwear and sleepwear, to elevated loungewear and sportswear—Savage X Fenty has something for every mood.
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