Dreamville Partners With Crocs For New Varsity-Inspired Clog Collection
NEW YORK, NY (MARCH 23, 2023) – Dreamville, one of the most influential and commercially-successful brands in modern music, is proud to announce a new product collaboration with Crocs, a global innovative casual footwear brand. The Dreamville x Crocs Varsity Clog features the Dreamville logo reimagined in a classic varsity letterman jacket design and includes six custom wool pennant Jibbitz™ charms representing the hometowns of each artist on the Dreamville Records’ music roster.
The limited-edition style will be available starting today in Amazon stores as well as through Crocs.com and Dreamville.com.
Centered around the reinvented Dreamville logo reimagined as in a classic varsity letterman jacket theme, these limited edition clogs feature a wool-printed upper, as well as chenille letterman Jibbitz™ charms that spell out D-R-E-A-M.
Inspired by the hometown cities of each artist on the Dreamville Records’ roster including North Carolina (J. Cole, Lute), Washington D.C. (Ari Lennox), Atlanta (J.I.D, EARTHGANG), New York (Bas), Los Angeles (Cozz) and Chicago (Omen), the other six Jibbitz help to represent the vital role each location played in molding these talented creatives into the Grammy Award-winning and critically-acclaimed artists they are today.
“Dreamville has been a fan of Crocs for a while now and it’s exciting to see what was once a dream grow into such a great collaboration,” said Dreamville Cofounder and Apparel President Adam Roy.
“We always challenge ourselves to design something new and exciting and Crocs gave us the freedom to build a clog we love. When you then add these being available in Amazon stores, Dreamville can really expand our reach and impact more fans than ever before,” said Raeana Anaïs, Director of Design for Dreamville Apparel.
Starting next week, Dreamville is also releasing a new apparel collection in celebration of the new Crocs collaboration. The new clothing collection will be available exclusively at the apparel pop-up shop in Raleigh, North Carolina leading up to the sold-out Dreamville Festival featuring none other than J.Cole and the entire Dreamville Records roster, plus performances from Usher, Burna Boy, Summer Walker, Lil Durk, and more, as well as Drake who will join as a special guest on Sunday to help J. Cole close out one of the most highly anticipated festivals of the year.
The Varsity-inspired apparel collection includes Pennant Coaches Jackets, Quilted Premium Coaches Jackets, Crew Necks, Pennant Sweat Pants, Vintage Black Tees, and more. Limited quantities will be available for purchase onsite in Raleigh, although any remaining apparel items following the closure of the three-day pop-up shop will be made available for purchase online at Dreamville.com.
The collection will be available at the downtown pop-up shop located at 207 S West Street, Raleigh, NC 27603 beginning Wednesday, March 29 through Friday, March 31 with hours of operation running from Noon to 8:00 p.m. EST daily.
Expect more seasonal pieces from the Dreamville team to roll out in the coming months, although fans should visit Dreamville.com and follow along on social media at @Dreamville to stay in the know for future apparel releases.