skin

12-Year-Old Creates Natural Skin Care Line

Echols

Bron Echols is the 12-year-old Jr. CEO and co-founder of MelanBrand Skin, LLC. When Bron was 11, his mom knew it was more than time for him to begin focusing more on his skincare regimen outside of using regular soap, water, and lotion. The lotion never worked very well for moisturizing Bron’s face, and the soap would dry out his skin.

It was right before his 12th birthday, that Bron’s mother, Patrice Chappelle, decided to give him $1,200 towards starting up his skincare line in lieu of a birthday party. She explained the importance of leaving a legacy behind for him, along with generational wealth. Bron agreed and the rest is now HIS-story.

Patrice struggled to find effective skincare products for him, and she knew she had to be the solution, so she helped Bron launch MelanBrand Skin, a Black-owned kid’s skincare line that provides natural and safe products for melanated skin in May 2023. It’s a family affair, and all hands are on deck as Patrice’s husband Don is the COO.

“We started our brand because of the lack of products on the market for kids with melanated skin, and not just any skincare line, but one that does not contain ingredients with unnecessary chemicals and toxins. Our products naturally contain antioxidants, hydrate, soothe skin irritation, can reduce skin redness, and may be used by just about any/most skin types. We also have products for eczema, psoriasis, and dermatitis. The products are also gluten-free, paraben-free, formaldehyde-free, phthalate-free, and cruelty-free. Our packaging is BPA-free and made in the USA,” said Patrice.

The products offered by MelanBrand Skin are suitable for just about any/most skin types, making them ideal for families looking for safe and gentle skincare options for their children. 

“We believe that every child deserves to have healthy and nourished skin, and that’s what we aim to provide with our products. Our mission is to empower parents to take care of their children’s skin in a natural and safe way, help the parents empower their kids to do the same every day, and empower Black and brown kids to feel confident,” said Patrice. “When we discuss hygiene with our kids, we never emphasize proper care for a daily and nightly routine. It is always brushing your teeth in the morning and at night, putting your deodorant on, and taking showers, but never here is how we take care of the first thing that people see; your face! Or it is always washing your face, but with what? Now, there is a line for kids with melanated skin,” said Patrice.

For more information and/or to purchase the products, visit the website at MelanBrandSkin.com

Also, be sure to follow them on all social media platforms @MelanBrandSkin