Nelly to Revive Apple Bottom Jeans After Nearly 20 Years
Nelly is set to bring back his iconic clothing line, Apple Bottoms, nearly 20 years after it became a sensation in the early 2000s. With nostalgia dominating current fashion trends, the rapper sees this as the perfect time to reintroduce the brand, attracting original fans and a new generation eager for retro styles.
According to WBLS, Nelly’s vision for the relaunch goes beyond a simple comeback. He aims to modernize Apple Bottoms while maintaining its core mission of celebrating women’s natural curves. First launched in 2003, the brand gained a reputation for body positivity and inclusivity at a time when many fashion lines overlooked curvier women. Nelly designs clothes for women of all shapes and sizes, with plans to offer updated, stylish, and empowering designs.
Apple Bottoms was created to cater to women with fuller hips and smaller waists, offering comfortable and flattering jeans. Nelly’s belief that all women should feel confident in their clothing helped the brand gain immediate popularity, becoming a staple in hip-hop culture and beyond. The jeans even earned mentions in songs by popular artists like Eminem, Twista, and Flo Rida, solidifying their place in pop culture.
This revival of Apple Bottoms is a nod to nostalgia and thoughtful brand evolution, reflecting today’s more inclusive and body-positive fashion industry. Recently, Nelly shared a sneak peek of the reimagined denim on social media, featuring the iconic apple-shaped logo on the back pocket. He invited fans to sign up for exclusive behind-the-scenes access and attend the brand’s relaunch event, signaling that the revival will blend past success with a fresh, modern twist.
Apple Bottoms was more than a fashion trend; it symbolized confidence for women of all shapes and sizes, especially women of color. By 2006, it was the sixth most-Googled denim brand, competing with major labels like Rock & Republic, True Religion, Diesel, and Guess. Its popularity was further cemented by Flo Rida’s chart-topping hit “Low,” featuring the famous line: “Shorty had them Apple Bottom jeans, boots with the fur. The whole club was lookin’ at her,” which remains iconic today.
With the revival, Nelly is tapping into a growing demand for inclusive clothing options, timing it strategically with the surge in retro fashion. By staying true to the brand’s original message, he aims to ensure Apple Bottoms remains relevant for years to come.
Follow @OfficialAppleBottoms on Instagram for updates.
Photos via Instagram