BET Launches “Shop With BET,” a Marketplace Showcasing Black-Owned and Inclusive Brands

NEW YORK, NY – BET has partnered with Cistus Media to launch Shop With BET, an innovative marketplace spotlighting Black-owned and inclusive brands across various product categories. Just in time for the holiday season, Shop With BET provides a unique shopping experience that celebrates Black entrepreneurs, small businesses, and culturally diverse products. The platform represents BET’s commitment to promoting equity and representation, making commerce more accessible, seamless, and culturally relevant to its audience.

To celebrate the launch, BET will release exclusive content hosted by actor KJ Smith, TV personality Mara S. Campo, and fashion expert Gabrielle Richards. The premiere episode of Shop With BET: Where Culture Meets Commerce will air Wednesday, November 13, 2024, at 10 PM ET/CT, right after a new episode of Tyler Perry’s Sistas. A second episode will air later in the season. These episodes provide audiences with a behind-the-scenes look at the brands featured in the marketplace, emphasizing BET’s commitment to connecting commerce with Black culture.

“We’re thrilled to blend content, culture, and commerce in a way that resonates with our Black audience,” said Kimberly Paige, EVP, Chief Marketing Officer at BET. “With the success of ‘Tyler Perry’s Sistas’ as the #1 series on all TV for Black viewers and the strength of our digital platforms, launching Shop With BET alongside this content is a natural fit. ‘Tyler Perry’s Sistas’ represents Black culture’s vibrancy, creativity, and stories, making it the perfect lead-in for a platform that celebrates Black-owned businesses and inclusive brands. By leveraging our top-rated content and expansive digital presence, we can provide our audience with a seamless and impactful shopping experience that reflects the values and diversity of our communities.”

Cistus Media CEO Candi Carter echoed this sentiment: “This partnership is about more than just commerce; it’s about creating a platform that celebrates diversity and empowers our communities. We are committed to curating an experience that reflects the richness of our culture while providing visibility and support for Black entrepreneurs.”

Shop With BET invites visitors to explore exclusive collections and subscribe at ShopWithBET.com for early access to limited-edition items inspired by culturally resonant fashion and more. Visit the site for updates and exclusive drops and to join BET in celebrating Black-owned and inclusive businesses.