Bad Bunny Heats Up Calvin Klein’s Spring 2025 Campaign
Nothing comes between Bad Bunny and his Calvins! The global superstar is front and center in Calvin Klein’s new spring 2025 campaign, showing off the brand’s icon cotton stretch underwear in a sultry new photoshoot captured by legendary photographer Mario Sorrenti.
A Stylish Debut
The Grammy-winning artist poses in black and white briefs and a white tank top, striking confident poses against a mirrored backdrop that highlights his signature tattoos. The campaign, which launched on CalvinKlein.com, will roll out additional content across social media and high-impact out-of-home placements throughout the week.
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A Special Shoot in Puerto Rico
Bad Bunny expressed his excitement about joining the iconic fashion house, revealing that the collaboration had been in development for quite some time.
“This has been in the works for some time now. Seeing it finally come to life has been gratifying,” he said. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
Fitness & Preparation
In an interview with GQ, the Latin music sensation detailed his rigorous preparation for the campaign.
“I had a whole routine focused on my physique and getting into the best shape for this campaign,” he said. “I was eating super clean and training as much as possible.”
A Star-Studded Campaign
Bad Bunny’s Calvin Klein debut follows recent campaigns featuring Lily Collins and Seventeen’s Mingyu, reinforcing the brand’s commitment to showcasing global icons.
With his chart-topping music, effortless charisma, and undeniable star power, Bad Bunny continues to break boundaries—this time, in Calvin Klein’s sleekest new styles.
Check out the full gallery of photos now!
