Celebrity Beauty Guru Deana Sanders Opens Beauty Supply Store In Atlanta During Pandemic

ATLANTA  – Entrepreneur Deana Sanders has recently opened an all-new beauty supply store in the heart of Atlanta. Beautaholic Beauty Supply (located at 49 Bennett St. NW, Atlanta, GA,30309) is a one-stop-shop offering everything the everyday women would need. Launching just before the COVID-19 pandemic hit, Deana has been able to thrive and overcome many challenges. She has even achieved a 6 figure salary in just under a year.

“My business is a one-stop-shop! We have literally everything a girl needs from hair to clothing, accessories, and lashes! Wigs are our top sellers; we also install them as well. I am most proud that my company is black-owned because there are very few black-owned beauty supplies. Being a one-stop-shop sets me apart from others,” Deana said in a recent interview.

Deana Sanders has been working in the beauty industry for years. In 2017, she decided to start a hair extension line over the internet that did quite well. Eventually, she was able to close a deal on a location in Buckhead, Atlanta that fit her brand. It was so important to her to have a physical location because Atlanta is notorious for not having many black-owned beauty supply locations.

Because Deana is an African-American woman, she just gets it. She understands the culture, black hair, and what black women look for when they step into the beauty supply store. When the COVID-19 pandemic hit the world, it motivated Deana to work harder. Being that all the stores were closed, she saw an opportunity and took advantage.

“I got my mask and gloves and sold hair products out of my truck! I made enough money to get a whole new building! When businesses opened back up. I opened my black-owned beauty supply store,” she says.

When asked about her idea of success, Deana answered, “Success is hard work reaching the goals that you have set. Nothing happens overnight. I must say, I’ve wanted to give up a couple of times but I remained focused on the outcome whether than dwelling on the struggle to get to success. Set goals and have a purpose behind everything you do!”

Visit beautysorare.myshopify.com for more information. Keep up with Deana Sanders & Beautaholic on IG: @beautaholicatl and/or @rare_billions