Chuck E. Cheese Launches Chuck’s Arcade™, a Retro-Inspired Gaming Experience for All Ages

DALLAS, TX – Just in time for its 50th anniversary, Chuck E. Cheese is reimagining the arcade experience with the debut of Chuck’s Arcade™, a bold new concept bringing together retro classics, next-gen gaming, and beloved animatronic characters. The first 10 locations are already open coast to coast, offering gamers of all ages a new reason to play.

Designed for lifelong fans and nostalgic adults, Chuck’s Arcade™ channels the electric energy of the past — from pulsing soundtracks to the glow of vintage game screens — while adding cutting-edge simulators and virtual reality experiences. It’s not just a new entertainment spot. It’s a love letter to the arcade itself.

A Legacy Reimagined

“Chuck E. Cheese has spent decades mastering the arcade experience — it’s in our DNA,” said David McKillips, CEO of Chuck E. Cheese. “Chuck’s Arcade™ is the next step forward. We’re creating an experience that resonates with our original fans and excites a new generation with a curated mix of old-school thrills and modern immersion.”

The company has transformed nearly 500 family fun centers worldwide, building the foundation for this expansion into standalone arcade spaces in malls and urban centers. Each Chuck’s Arcade™ location is unique, featuring a custom game lineup and a rotating mix of retro favorites and new releases.

What You’ll Find Inside

Chuck’s Arcade™ locations include:

• State-of-the-art racing simulators
• Immersive VR experiences
• Modern favorites like Jurassic Park, Halo: Fireteam Raven, and Connect Four Hoops

And for the nostalgic crowd:

• Ms. Pac-Man®
• Donkey Kong®
• Centipede®
• Galaga®
• Mortal Kombat®

Animatronic characters — including Chuck E. Cheese himself — welcome guests, now as display icons rather than performers, adding a dash of retro charm to each space.

Merch, Memories & More

Fans can also score exclusive Chuck E. Cheese collectibles, including:

• Vintage-inspired logo apparel
• Throwback candy and novelty toys
• Prize redemption items themed around arcade nostalgia

Select locations, such as the Chuck’s Arcade and Pizzeria in Kansas City, MO, feature expanded menus and original art installations that chronicle Chuck E. Cheese’s history from pizza parties to pop culture icons.

Where to Play

Chuck’s Arcade™ is now open in:

• St. Petersburg, FL
• Trumbull, CT
• Tulsa & Oklahoma City, OK
• Victor, NY
• Buford, GA
• El Paso, TX
• Nashua & Salem, NH
• St. Louis, MO

More cities are expected to follow. No two arcades are exactly alike, making each visit its own unique game night.

For full details and a complete list of locations, visit: www.chucksarcade.fun

About Chuck E. Cheese

With over 48 years as America’s go-to birthday destination, Chuck E. Cheese continues to evolve its mission to create positive, lifelong memories through food, fun, and play. With an expanding entertainment division, the brand is also a growing force in licensed media, music, and digital content — all under the iconic face of Chuck E. Cheese himself.

Photos: Chuck E. Cheese’s