Digital Marketing Lunch & Learn Series: Combine & Measure

Digital marketing tools have emerged to facilitate and automate the art of connecting with customers in a meaningful way. It is true that digital marketing can be confusing and time-consuming. Technology changes constantly and measuring effectiveness can be complicated. However, when done well, digital marketing can also significantly increase recognition, traffic, sales, and customer satisfaction for your business at a reasonable cost. Each week of the next four weeks will cover the different steps to effective digital marketing.

STEP 4 – Put it All Together

Making a plan will help you begin to develop a successful digital marketing strategy. You want to determine the amount of time and money that you can realistically commit to digital marketing on a consistent basis.

STEP 5 – Measure, Analyze, and Revise

Digital marketing efforts do not end when campaigns begin. Another crucial part of implementing a successful digital marketing strategy is analyzing your results. The process of digital marketing is an ongoing process of testing, measuring to see which efforts get results, and continuing to refine.

This is the fourth of four seminars that are part of the Digital Marketing Guide for Entrepreneurs and Business Owners Lunch and Learn Series.

Bring your own lunch.

NOTE: You must register in two places to complete your registration for online access. After you complete your registration here, you will receive a ‘Thank for Registering’ message. Click on the Continue button to access the GoToWebinar platform to register for access to a webinar on March 31, 2020. You cannot come back later to come back to complete this step. GoToWebinar will also send you reminders about the webinar.

Speaker(s): La-Tasha Best-Gaddy, SBTDC at NCCU

Co-Sponsor(s): Durham Tech’s Business Administration program and the Small Business and Technology Development Center (Central Region SBTDC)

This live online webinar session will be offered concurrently with an in-person session. Please register for either the in-person workshop or online webinar.

Fee: No Cost