IG Live Takeover With Michelle Obama & More On National Voter Registration Day
Washington, DC – On Tuesday, September 22, National Voter Registration Day, and as a part of When We All Vote’s Week of Action, When We All Vote is hosting a day-long takeover on Instagram Live featuring Co-Chair Michelle Obama. Mrs. Obama will go LIVE on Instagram for the very first time to have conversations with When We All Vote Co-Chair Chris Paul, Jennifer Lopez, Zendaya, and Ayesha Curry about the importance of getting registered and ready to vote early.
When We All Vote Ambassadors including DJ Khaled, Fat Joe, volunteers, partners, and voting rights experts including Kristen Clarke, President and Executive Director of the Lawyers’ Committee, will participate in the takeover to help ensure more eligible voters are registered and make a plan to cast their ballots. Various events will be hosted in partnership with Emerson Collective and NIKE, Inc.
Today (Sept. 21) When We All Vote announced that Co-Chair Tracee Ellis Ross, H.E.R., Jeezy, EarthGang, Erica Campbell, and more will join Mrs. Obama for Registered and Ready. Jeff Johnson, Brittany Packnett, and more will join the lineup of When We All Vote Ambassadors.
The Registered and Ready takeover will kick off at 11 am and end at 6:30 pm ET. Topics include voter registration, voter suppression, making a plan to vote, the youth vote, parenthood, and more. The day will also feature LIVE performances and DJs sets from D-Nice, DJ Cassidy, DJ Envy, and Hannah Bronfman throughout the day. The takeover will end with a virtual #CouchParty to text more than 500,000 eligible voters.
During this Week of Action, When We All Vote will engage even more eligible voters and volunteers. When We All Vote is hosting in-person, socially distanced food and voter registration drives in nine cities across the country where communities can receive groceries and critical voting information. Volunteers and partners are hosting a number of virtual events across the country and throughout the week.
When We All Vote is committed to meeting people where they are and partnering with public figures to use their platforms to spread the word about voting. Nearly 200,000 people have started and or completed the voter registration process with When We All Vote, and to date, volunteers have sent more than five million texts to eligible voters.
DETAILS
WHAT: Registered and Ready Instagram Live Takeover
WHO: Michelle Obama, Jennifer Lopez, Chris Paul, Zendaya, DJ Khaled, DJ D-Nice, DJ Cassidy, DJ Envy, Fat Joe, and more
WHEN: Tuesday, September 22 from 11 a.m. to 6:30 p.m. ET
WAYS TO WATCH: Instagram (@WhenWeAllVote, @MichelleObama, and Nike), YouTube
ABOUT When We All Vote:
When We All Vote is a national, nonpartisan nonprofit that brings together citizens, institutions, brands, and organizations to increase participation in every election. Launched by Michelle Obama, the organization is committed to closing the race and age voting gap and empowering all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies, with the ultimate goal of changing the culture around voting.
Michelle Obama is joined in this effort by fellow Co-Chairs Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, Selena Gomez, Liza Koshy, Megan Rapinoe, Shonda Rhimes, Tracee Ellis Ross, Kerry Washington, and Rita Wilson.
In the leadup to the 2018 Midterm Elections, When We All Vote organized over 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.
In 2020, When We All Vote is helping to lead in voter education, registration, and volunteer engagement. In response to COVID-19, When We All Vote is leading the fight for fair and safe elections by supporting the expansion of access to vote-by-mail, early in-person voting, and online voter registration so every American can make their voices heard on Election Day.