Crocs Announces 2023 NIL Roster, Including Four Athletes w/ Ties to the Triangle

Crocs has announced its 2023 NIL roster consisting of six top college athletes from around the country. As a brand that celebrates self-expression, Crocs chose six athletes who are not only authentic brand fans but also embody an individualistic sense of self both in and outside of their sport.  

Of these six athletes, four of them have ties to the Raleigh-Durham area: 

Jared McCain – Basketball; Committed to Duke University 

Armando Bacot – Basketball; University of North Carolina at Chapel Hill  

Deja Kelly – Basketball; University of North Carolina at Chapel Hill   

Claire Curzan –  Swimming; Stanford University, Raleigh native 

Both Crocs and its newest NIL partners aren’t afraid to take risks to challenge the status quo, from disruptive collaborations to pushing boundaries at the collegiate level of their respective sports. 

Each athlete will partner with the brand to create customized social content and champion what it means to truly ‘Come As You Are’ all season long.  

About Crocs

Crocs, Inc. (stylized in all lowercase) is an American footwear company based in Broomfield, Colorado, that manufactures and markets the Crocs brand of foam clogs. In the years 2020 to 2022, Crocs experienced a surge in sales due to several factors. One reason for the brand’s resurgence was a shift in consumer behavior during the COVID-19 pandemic, with many people looking for comfortable, practical footwear that they could wear while working from home. Additionally, the company benefited from successful collaborations with high-profile fashion designers and a well-executed marketing campaign that helped to revitalize the brand’s image. As a result of these factors, Crocs’ sales had a two-digit rise annually during this period, demonstrating the strength of the brand’s comeback.