Angel Reese Joins Juicy Couture in Creative Role
Juicy Couture has named two-time WNBA All-Star and cultural trailblazer Angel Reese as its new global ambassador and creative collaborator.
Under this new partnership, Reese will serve as the face of Juicy Couture’s Viva La Juicy fragrance and co-design a signature apparel line, aptly named Angel Couture. The collection reinterprets the brand’s hallmark velour fabrics and bold graphics through Reese’s personal aesthetic and vision.
“I grew up loving the brand, so representing Viva La Juicy and co-designing my own collection has been incredible,” Reese said. “Juicy Couture has always been about confidence and having fun with fashion. Now with Angel Couture, I wanted to bring that same energy forward with pieces that are fearless, fun, and make you feel unstoppable.”
The Angel Couture line is now available at select major retailers across the U.S. To launch the collection, Reese fronts the campaign, spotlighting Juicy’s iconic staples—updated velour sets, graphic baby tees, bold statement separates—paired alongside the Viva La Juicy fragrance.
Angel Reese (born May 6, 2002, in Randallstown, Maryland) is a rising star in women’s basketball. She played collegiately at Maryland before transferring to LSU, where she helped lead the Tigers to the 2023 NCAA national championship.
In the 2024 WNBA Draft, Reese was selected seventh overall by the Chicago Sky. In her rookie season, she posted averages of 13.6 points and 13.1 rebounds per game, setting a new single-season rebounding record.  That performance also earned her a spot as an All-Star. 
In the 2025 season, Reese continued to impress, averaging 14.7 points, 12.6 rebounds, and 3.7 assists per game.  Among her many milestones, she became the fastest player in WNBA history to reach 500 career points and 500 rebounds (in just 38 games) , and also made her first career triple-double during a standout performance versus the Connecticut Sun.  Reese remains one of the league’s most dominant rebounders and a growing force on offense. 
Her blend of skill, confidence, and cultural impact makes her a natural choice to partner with a fashion brand like Juicy Couture—someone who bridges sport, style, and influence.

