What Do Customers Want From Your Marketing?

As you will no doubt understand, marketing is vital for business growth. The more you can do to get the word about your product or service, the more customers you are likely to secure.

But here’s the thing. While you will naturally consider the needs of your business within your marketing plan, you should also think about the needs of your customer. If you don’t, your marketing efforts could fall flat as you might alienate rather than attract people to your side.

So, what do customers want from your marketing? Well, in this article, we are going to take a closer look. Consider each point and then relate what we say to your particular business type.

#1: Customers want a solution to their needs

Why should a customer buy from you? If you aren’t defining a workable solution to their needs when selling to them, they will have little incentive to buy from you. So, think about this within all aspects of your marketing and find ways to relate your product to the specific needs of your customers. Vince Offer is a master of this, as you will know if you have seen his infomercials on his cleaning products. He directly addresses his customer’s needs in a fun and unique way, so consider how you might do the same within all of your marketing strategies.

#2: Customers want to be entertained

A dull and wordy blog post won’t entertain your customers and neither will a YouTube tutorial that is dry and boring. Your marketing needs to be memorable and in some instances, you can do this by bringing an element of ‘fun’ into what you are selling. Again, consider Vince Offer and those other memorable commercials that made customers smile. And think about the companies who use contest marketing ideas to draw in an audience. These are just a couple of ways to entertain potential customers, but consider the same within all of your marketing. Add humor to your blog posts, videos, and infomercials, and find other ways to be creative when selling your product.

#3: Customers want the truth

It’s fairly easy to capture the attention of your customers with flashy visuals and persuasive words but if what you’re conveying is a lie, you will soon fall victim to the wrath of your customers. They might take to social media or business review sites to slate your company for the false promises you made, and that will soon bring down your reputation. You might find yourself in legal trouble too, as compensation claims could be brought against you for false advertising. So, be creative in your marketing by all means, but don’t be creative about the truth. Honesty is important in business so never be tempted to lie or exaggerate when selling to your customers.

So, here’s what customers don’t need.

They don’t want marketing that seems irrelevant to them. They DON’T WANT to be bored by your marketing approach. And they don’t want to be fed lies about what you are selling. Remember this when you’re formulating your marketing plan and work hard to give customers what they DO WANT!