Rapper Soulja Boy’s Soap Business Is Booming Due To Coronavirus
Rapper Soulja Boy (born DeAndre Way) has always been ahead of the game. As COVID-19 continues to spread, Soulja Boy’s soap business profits have reportedly tripled.
The Soap Shop went from selling 100 bottles of soaps and cleaning products a month now selling over 3,000, amid the coronavirus outbreak, according to TMZ. Soulja, 29, partnered with his manager, Miami Mike, to open a franchise of the shop, which sells hand soaps, dish detergent, and other cleaning products, in Mississippi in 2014. His soap venture is partnered with his non-profit Bubbles for Cash to benefit the youth.
The rapper turned entrepreneur is no stranger to big money and big business deals. For the last few years, he’s been selling various products online including video game consoles and Apple alternative products.
He has boasted that he “created the internet” and he was definitely one of the first to use YouTube as the primary marketing tool it has become, uploading his first video just a mere three months after the juggernaut platform’s official launch in December 2005. Furthermore, he truly capitalized on the impact of a “viral video” (a term that wasn’t even invented yet) by uploading an instructional dance music video called “Crank Dat” in 2007, the song of which would become his single, “Crank That (Soulja Boy).”
In today’s world, the rapper’s penchant for trendsetting is no different. I mean, he did give us the song, “Kiss Me Thru the Phone,” back in 2008. It’s certainly relevant now, in the age of social distancing. Speaking of which, his business acumen has benefitted him in the time of a global crisis.
Recently returning to The Breakfast Club after his previous socially viral appearance, the 29-year-old rapper spoke about life after becoming a popular meme, his stint in jail for probation violation, potential new music, and his business ventures.
“Once you get into the music industry, you branch out, you know what I’m saying?” he told hosts Charlamagne Tha God, DJ Envy and Angela Yee. “Do different stuff, like, try different things, try different business ventures.”
“I got dish detergent. Everybody needs soap,” Soulja noted.
